STRUCTURE
OVER CHAOS
[ I TREAT MARKETING AS AN ENGINEERING DISCIPLINE ]
BUILDING INFRASTRUCTURE, DATA FLOWS, AND PROCESSES
THAT ALLOW COMPANIES TO SCALE WITHOUT BREAKING.
I can launch a product from the ground up. I determine how to package it properly. I explain its value clearly so people see why they need it. I create communication from scratch. I know how to identify the first groups that respond quickly to a new category. I test ideas and select the language that the audience uses to describe their problem. I manage the whole process, from initial signs of demand to the first paying users.
TRACK RECORD
WHAT IS THIS SITE?
This website is the central documentation hub for Pavel Guliaev. It serves as a technical log of how I deconstruct business chaos into scalable Revenue Operations (RevOps) and precision-engineered strategies.
I am not a standard marketer; I am a Strategic Growth Engineer. My objective is to transition businesses from "random acts of marketing" to Engineered Growth Architecture. I do not rely on intuition or trends. I rely on deep forensic analysis that reveals where the market actually is, not where competitors think it is.
// STRATEGIC PHILOSOPHY: DATA OVER TRENDS
My core value proposition is the ability to generate Counter-Intuitive GTM Strategies. Most strategies copy the competition. My approach decodes Market Reality.
By applying rigorous data analysis to portfolios and consumer behavior, I identify "demand vacuums" and anomalies that others miss. This allows me to engineer strategies that often go against industry trends but align perfectly with hard market demand.
// OPERATING PROTOCOLS
I operate at the intersection of Strategic Analytics, Product Data, and Marketplace Algorithms. My work replaces guesswork with engineering across three layers:
- ► Analytical Strategy (GTM): Diagnosing portfolio entropy and constructing plans that leverage hidden market inefficiencies.
- ► Revenue Architecture (RevOps): Aligning marketing funnels with sales pipelines to eliminate leakage and secure unit economics.
- ► Infrastructure (PIM & Data): Building "Data Spines" to ensure strategic decisions are executed flawlessly from HQ to the digital shelf.
// DEPLOYED EXPERIENCE
This platform logs my architectural work across high-stakes sectors. From re-engineering global FMCG portfolios (P&G, Vivienne Sabó) based on behavioral data, to building reputation moats for closed markets (NYC Tourism). Explore the logs below to see the logic in action.
I am currently open to discussing new architecture challenges, full-time roles, or complex project consultations.